General Motors is faced with several major decisions about the future of its Cadillac brand, according to a new report. Over the next three months, executives will have to decide which models to move forward with as it enters the second phase of its revival.
According to trade publication Automotive News, the following projects are under consideration, and will be either set into motion or scrapped in over the next few months:
A Cadillac CTS Coupe and CTS wagon, positioning the model line squarely against the BMW 3-Series. GM Vice Chairman Bob Lutz says the automaker has already built clay models of these cars. An ultra-luxury sedan or coupe inspired by the Cadillac Sixteen concept or an exotic sports car based on the 2002 Cien concept (pictured). Lutz says the luxury Sixteen would produce higher sales, but the Lamborghini-like Cien would cost less to make. Such a vehicle would be priced at more than $150,000, the report said. An entry-level model priced under $30,000. Cadillac General Manager Jim Taylor is reluctant, but Bob Lutz favors the idea. Either way, it won't be Europe's BLS sedan. Lastly, the company must decide whether to discontinue the front-wheel-drive DTS. Bob Lutz favors phasing out the model and focusing on the rear-drive STS. Taylor said GM might keep the DTS nameplate, but build the next-generation model on GM's Zeta platform. |
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